A portfolio of a Brand Designer: Zulker Naeen

Brand Designer Profile: Zulker Naeen

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No matter what kind of business you’re in, you need a brand designer to build a brand. Your brand is what makes you unique.

It’s what sets you apart from the competition and lets your customers know who you are and what you’re. If your brand is Oppo, your brand identity is the “camera phone.”

Designing your brand identity is a key—and because of its strategic approach, it’s not a task you want to tackle on your own. It takes a certain kind of talent, specifically, brand designers to build a brand from the ground up.

If you’re at the very beginning of the branding process, go with a brand designer.

Just, you may plan to launch your brand. If you’re not exactly sure the direction you want to take your brand, it is a great way to get input from a talented brand designer.

Role of Zulker Naeen as a brand designer.

He is a man behind the brand stories.

Zulker Naeen is a brand designer by profession. He is a communication graduate from the University of Liberal Arts Bangladesh.

He started his career as a copywriter, shifted his career as a market researcher later on.

Afterwards, as an individual practitioner, he has gathered a diverse knowledge of market research and brand designing.

His diverse portfolio says he is the smart guy behind four of the noted lubricants brands in Bangladesh.

His portfolios are fast-moving consumer goods, energy and power, automotive, and construction.

Google Zulker Naeen to find his extensive portfolio as a brand designer.

Zulker Naeen’s portfolio on Orient Lubricants

Zulker Naeen is looking after Orient Brand for the last five years as a market researcher and brand analyst. He mostly put his focus into brand development as well as its segment development. 

Orient Lubricants, which is the first of its kind to domestic lubricants brand, developed its strategy to reach customers from every segment of our country with competitive price option and variety feature based on the preferred customer.

Portfolio says he has worked closely on Orient Lubix Series, Orient Active Gear Series, Orient Ultima, Orient Ultra, Orient Automax, Orient Max 2, Orient Prima, EGO 4T and so on.

His research team usually analyze the product demand and segmentwise market size. 

Based on their findings, Orient extended its product line-up, with the introduction of various economy litter packs like 0.6 litres, 2liters, and 3liters.

That has enriched the “Orient Brand” with various pack size to be a pioneer of the economy brand in Bangladesh.

Orient is one of the fastest growing lubricant brands here in Bangladesh. It has been catering to the automotive and industrial segments since 2014. 

It has potential in several segments of this market.

Here, Orient has spread its product line-up into the automotive and the industrial oil segment.

Its repertoire of automotive products includes high-performance engine oils for buses, tractors, medium or light commercial vehicles, passenger cars, and two-wheelers.

Millions of users have at one time or another used Orient Lubricants for their purposes.

Orient is the flagship brand of Oriental Oil Company Limited, renowned marketers of several global brands in Bangladesh.


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