That’s a frequent statement from marketers out there all around the globe. At least once a year, someone proclaims, “SEO is dead.”
Critics say that if it is not dead now, it will be dead soon. This is simply not the case.
The current spread of information says that search engines are shifting away from traditional SEO, to focus on higher quality content.
Next, Google is slowly keeping all the traffic it gets and is sending less traffic to the websites.
And a lot of us hate Google because, with all its algorithm updates, Google is making it tough and challenging to rank in it.
It also remains as one of the toughest to master skill because it involves lots of moving parts and ever-changing Google algorithms. And a single mistake, one bad link can hurt your months of work and set you back to zero.
Regardless of all of them, SEO remains one of the most opted career choices for those who start in digital marketing.
But how to learn SEO in the right way? How to stay relevant regardless of the algorithm changes?
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That’s the most frequent question we get all the time.
Honestly, learning SEO is straightforward and easy. All you need to do is learn the fundamentals, stick to them, and follow these.
Is investing in organic traffic a viable solution in 2019?
Let me tell you, never has these questions made more sense than in the past couple years, with all the Google algorithm updates like Panda, Hummingbird etc., and changes to the Google search results page (SERP).
One of the main issues is those old SEO techniques that used to get results simply don’t work anymore.
SEO has evolved dramatically and now requires much more than just having great content. So, is SEO still a good investment in 2019?
Yes, SEO is more important than ever! But it’s a bit more complicated now.
SEO has changed a lot and you need to right techniques to rank. It is better learning how to do search engine optimization in 2019.
There is no shift away from traditional SEO; it requires side by side work with good quality content from now on to compete for higher rankings in search engine results.
It simply means that quality of the content, rather than solely the little details that aid in bad content, will aid in ranking better in search engine results.