Everyone is observing the exponential growth of the lube demand in this market. But is it true the demand is growing? What does the existing database say?
But, the growth rate of the lube companies is much higher than the annual growth of the total lube demand in Bangladesh.
The annual domestic consumption has got almost 3% yearly growth, which is on par with India but behind China.
The lube market holds more than 100 brand names altogether and its number is increasing.
The demand from the automotive, construction sector, industrial machinery, and equipment application also accounts for a major share of the total lubricants driven by end-user sectors.
Additionally, the industrial sector accounts for 30% of the total lube consumption in Bangladesh.
The demand is the highest thanks to the automotive sector and the agriculture-based economy.
Shortly, the market is expected to witness steady growth in Bangladesh because of its growing economy.
It is high time to be more strategic for your lube brand. Get the next business guideline that will help you to grow your business in this competitive market.
Contact us to develop the next year business plan.
Who is Zulker Naeen?
He is a man behind the brand stories.
Zulker Naeen is a brand designer by profession. He is a communication graduate from the University of Liberal Arts Bangladesh.
He started his career as a copywriter, shifted his career as a market researcher later on.
Afterwards, as an individual practitioner, he has gathered a diverse knowledge of market research and brand designing.
His diverse portfolio says he is the smart guy behind four of the established lubricants brands in Bangladesh, like Hindustan Petroleum, Veedol™, Valvoline®, and Orient.
His portfolios are fast-moving consumer goods, energy and power, automotive, and construction.
Google Zulker Naeen to understand his extensive portfolio as a brand designer.
- Communications Practitioner Profile: Zulker Naeen
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