Lubricants Shelf, as a concept, is applied to review the status of an engine oil brand in the market. We come up with this term, which is a framework to understand the acceptance of existing oil brands.
Following that framework, we have observed the shelves of the country’s noted retailer shops and tried to find the sustainability of brands.
We know the popular brands secure its shelves automatically, but the fate of the rising brands is unlike. And it is very uncertain for the rising brands.
The rising brands have to lose 5% of its shelves equally in the retailer shops, as new brands are trying to take those spaces.
We know, the engine oil trade has found an ambiguous one.
And the situation is being degraded while too many brands are in the same battle to secure the market share.
We have observed these factors behind this trade earlier. Also, the market insiders think lack of govt. intervention on the policy to monitor this trade make this market uncontrolled one.
The situation is being tough for the entire trade. It is clear, the engine oil brands with their shelves are struggling to grip their market shares.
Recently, market insiders also showed their concern over the brands while discussing the lubricants shelves.
Even, the existing trademark brands are losing their shelves too.
Many recognized brands are facing difficulties, as the market is already flooded with more than 100 brands.