Who takes the purchase decision of the engine oil and which factors influence you to buy that oil? Those who take care of a motor vehicle personally take the purchase decision of their own.
In fact, for end-users, the main source of information arises from peer suggestions. Findings suggest that end-users themselves and their peer groups play the most significant and equal roles.
We found consumers’ purchase decision is a result of peer suggestions like family, friends, colleagues or community.
Like, the motorcyclist maintains their community thru their Facebook group. From there they took suggestions on different engine oil brands.
Sometimes, retailer suggestions also play a part in affecting the purchase. Those retail shop owners recommend their preferred brand to the customers most of the time.
The mechanic also plays a significant role in the consumers’ purchase decision, as they are the overall repairer of the vehicle. Due to this, customers often purchase brands as referred by the mechanics.
Moreover, the suggestions they make vary depending on whether a car runs on petrol or natural gas. According to them, the engine oil needed is subject to the fuel used.
In Dhaka city, around 80% owners rely on their drivers for the overall repair and oil change. So, the overall repair is being done by car drivers.
However, most passenger car drivers don’t have ample knowledge of the oil grades which is suitable for the vehicle. Also, the engine oil market is flooded with various products by name with multiple grades.
Around 78% of car drivers purchase the preferred oil can personally from the retailer shop. And, they are more willing to negotiate to price while purchasing the oil.
Findings also revealed that 34% drivers aren’t willing to change into the new branded products at a reasonable price.
So, it has found that the end-users mostly rely on their personal experience as well as the well-fitted regular oils for the oil change. Drivers always do care with the private car as they are loyal to their owners.