Zulker Naeen is a portfolio, which corresponds especially to the lubricants market of Bangladesh. The key objective of this portfolio is to create a common ground of discussion for the market enthusiast.
Bangladesh Energy Regulatory Commission is acting like monitoring body of this lubricants trade, considered as a branch of the energy sector.
Most people have a common perception that lubricants product is related to the fuel market; however, it should be discussed under the petrochemical industry.
However, the lack of market monitoring and least reporting make this trade unnoticeable to the public. Also, it has found no administration is solely willing to represent this trade.
That is why Zulker Naeen; this portfolio, a discussion ground has been created to solely represent this trade, as well as its other stakeholders.
This portfolio believes that lubricants trade in Bangladesh is not limited to a business only, it’s a market.
For the last few years, Zulker Naeen is monitoring this market, not as an individual, rather than a team which publish different insights on the lubricants market.
As a watchdog, this portfolio has worked as an individual campaigner of various noted brands in this market. With great success, it has done with the brand positioning of global brands in this uncontrolled market.
This portfolio has coined the term ‘lubricants shelves of Bangladesh’ to publish different insights on this growing market, which has an annual domestic demand for lubricants oils is around 100 million litres, whereas base oil demand around 140 million litres.
Currently, under the portfolio of Zulker Naeen, a dedicated team is conducting various researches on lubricants shelves of the retailer shops and automotive workshops.
Zulker Naeen has already published more than fifty newsworthy articles on this market. These articles are especially on market insights, current market trends, and market forecasts.
This platform also publishes the articles on automotive sector amid the auto-components market.
The ultimate goal of this diverse portfolio is to transform the lubricants market and its nature in a proper manner.